Until this point, the non-profit had been running the same set of advertisements on their CTV campaigns. As a result, the creative was starting to feel stale. They trusted MNTN as a strategic partner and were open when the Customer Success team suggested trying the CaaS offering as a way to boost performance.
Powered by QuickFrame by MNTN, CaaS is a first-of-its-kind solution that gives advertisers a steady stream of fresh TV creative — all at no additional cost beyond what they’d pay in media. This gave the non-profit more CTV commercials to A/B test, optimize, and iterate, along with significantly more of their budget to spend on driving results.
The non-profit was clear with what they wanted to convey — the ads needed to be emotionally driven and clearly show potential donors exactly where their money would go. The non-profit’s dedicated CaaS production team met these wants by creating unique CTV advertisements that spoke directly to their ideal audiences.
“The creativity and innovation that CaaS brings to our commercials are unparalleled,” said their Marketing Executive. “Their ideas aren’t just fresh and unique; they’re tailored to our brand, resonate in ways that lift the conversion, and are as good as and even better than commercials produced through other creative agencies.”
With their new advertisements in hand, the non-profit came up with a plan to test the impact of consistent creative refreshes on their campaign results. They targeted the same core audience with three different creatives, each with varying degrees of freshness:
A control creative that had run for 5 months prior to the test
A test creative that had run for 2 months prior to the test
A fresh CaaS creative that launched with the test
After running the test for two months, the non-profit was pleased with what they saw.