This nonprofit organization needed a way to drive donations and acquire new donors, while continually increasing brand recognition. Ready to try a new advertising channel, they turned to MNTN to help them venture into the Connected TV (CTV) space. With MNTN Performance TV, the nonprofit was able to efficiently produce meaningful results. In fact, within months of launching their first campaign, they exceeded their cost per acquisition (CPA) by 32%.
After running advertisements on CTV for two-plus years, the nonprofit was ready to level up — they were consistently achieving their performance goals, but wanted to surpass them. MNTN’s Creative-as-a-Subscription™ (CaaS) proved to be the perfect solution.