Nonprofit Organization

Nonprofit Organization Produces 250% Higher Average Donations with MNTN’s Creative-as-a-Subscription™

This nonprofit organization needed a way to drive donations and acquire new donors, while continually increasing brand recognition. Ready to try a new advertising channel, they turned to MNTN to help them venture into the Connected TV (CTV) space. With MNTN Performance TV, the nonprofit was able to efficiently produce meaningful results. In fact, within months of launching their first campaign, they exceeded their cost per acquisition (CPA) by 32%.

After running advertisements on CTV for two-plus years, the nonprofit was ready to level up — they were consistently achieving their performance goals, but wanted to surpass them. MNTN’s Creative-as-a-Subscription™ (CaaS) proved to be the perfect solution.

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As a user of MNTN’s Creative-as-a-Subscription service, I can’t help but share my immense satisfaction with their offering. The time and financial savings have been nothing short of game-changing. Before CaaS, we struggled to meet deadlines, and high production costs were a worry. But now, we get four high-quality commercials produced annually without much effort, and the cost savings allow us to do more!

Marketing Executive
at Nonprofit Organization, Nonprofit Organization

250%

Higher Donations Produced by CaaS Ad Creative

Than 7-Month Old Creative

32%

Better Cost Per Acquisition

Than Goal

Objective

Level Up Their CTV Efforts Through Meaningful Ad Creative

Having worked with MNTN for over two years, the nonprofit had a strong CTV strategy in place. Running concurrent prospecting and retargeting campaigns, they used Performance TV to target select audience groups. While the nonprofit organization experienced success with this, they needed a better way to efficiently produce meaningful ad creative that would resonate with their ideal customers, ultimately driving key metrics. (Especially during their biggest time of year — Q4.)

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