MISA Los Angeles, a high fashion brand known for their handmade pieces, was looking to expand their marketing efforts into Connected TV (CTV). After working with MNTN on a successful campaign for a number of other brands, their agency, Maison MRKT, suggested MISA turn to MNTN Performance TV to help achieve their aggressive advertising goals.
MISA LA Sees a 20% Increase in Media Revenue With MNTN Performance TV
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MNTN has proven to be an exceptional platform that has not only allowed us to diversify our media mix but also served as a catalyst for unprecedented growth. This partnership has empowered us to reach new audiences, amplify our brand presence, and unlock new ways to be successful. MNTN has quickly become a vital component of our media strategy. Plus, it never gets old hearing from friends and fans alike that they saw one of our ads before their favorite show!
Anne Waskover
Growth Director, Maison MRKT, MISA Los Angeles
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Increase in Revenue
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Higher CR Than Sitewide Conversion Rates
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Greater CR Than the Average for That Audience
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Higher Return on Advertising Spend Than Goal
Objective
Reach New Audiences, Improve Conversion Rate and ROAS
Being new to television advertising, MISA LA was eager to use CTV to acquire new customers and ultimately boost their revenue. Performance TV was the perfect solution to achieve these goals — enabling MISA to exceed their return on advertising spend (ROAS) goal, to boot.
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