MISA Los Angeles started their CTV journey by launching a prospecting campaign to drive new traffic to their site. Through MNTN’s Performance TV platform, they were able to upload their creatives and set up their campaign to optimize towards a ROAS goal.
After seeing success with their prospecting campaigns, MISA started using first-party data to retarget those who had visited their site. The fashion brand and Maison MRKT also enjoyed how easy Performance TV made it to test a new audience strategy, allowing them to focus on a specific product page and run unique creative against it. They ran a separate retargeting campaign that was focused just on their bridal products to expand their reach to audiences that had shown interest in high-end fashion and in keywords like “weddings” and “bridal.”
MISA’s creative production schedule has always revolved around seasonal releases, so their lifestyle videos are shot at a different location prior to every launch. Working with MNTN made it easy for MISA LA to stay current in a constantly changing industry. With the Performance TV platform, MISA can easily swap out creative as needed, which helps them keep their video ads up-to-date with new product arrivals every season.