SpotOn Fence is a pet containment & technology company that enables pet owners to create GPS dog fences of any size, almost anywhere. They wanted a Connected TV (CTV) advertising solution that could help them grow—and MNTN Performance TV was the perfect fit. With MNTN, SpotOn built an audience and creative strategy that allowed them to focus on seasonal pushes while staying consistent year-round to ensure durable growth.
SpotOn Fence Exceeds ROAS Goal by 319% With MNTN Performance TV
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Working with MNTN Performance TV gave us the opportunity to showcase the importance of our product to our target audiences through unskippable, high quality ads. The insight into ROAS and cost-per-acquisition through the MNTN platform has been invaluable to truly understanding our campaign performance as well as which creative was most successful at driving sales.
Karen Polcaro
Vice President of Marketing, SpotOn Fence
319%
Higher Blended ROAS Than Goal (Q2 ‘23)
4.1%
Lower Blended CPV Than Goal (Q2 2023)
Objective
Improve ROAS and Reach Net-New Audiences
SpotOn Fence was looking for a new partner in the Connected TV advertising space that could deliver on performance and help them to find success in this channel. In order to find the best CTV platform for their needs, SpotOn ran tests on a number of platforms, including MNTN. After finding the other CTV platforms’ performance fall painfully short, they turned to MNTN Performance TV to help them with their goals of increasing return on ad spend (ROAS) and finding net-new audiences. MNTN worked in collaboration with their agency of record to develop evergreen prospecting and retargeting campaigns, while allowing for experimental campaigns to strategically test new, broader audiences.
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