Painting with a Twist offers a unique social experience where customers can unwind over their favorite beverages while painting step-by-step along with artist-entertainers. With 220+ locations around the U.S., they needed an advertising solution that would allow them to get hyper-local with audience targeting. Painting with a Twist also wanted to explore a new ad channel that would increase the number of returning guest reservations and drive new business—Connected TV (CTV) proved to be the right fit for their needs. Through partnering with MNTN, they were able to launch multiple concurrent CTV campaigns that produced top performance results.
Painting with a Twist Creates a CTV Advertising Performance Masterpiece With MNTN
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The performance we've seen from MNTN Connected TV advertising in just the few months we've been running has far exceeded our expectations. It has brought new life to our brand and has quickly climbed to one of the top five revenue driving advertising sources on our website. With massive targeting capabilities and the ability to add custom audiences, we’ve been able to really hone in on who is most likely to visit our studios to maximize results. The transparent tracking ability has really helped us communicate the value of the advertising channel to our franchisees.
Brittany Graff
Head of Marketing, Painting with a Twist
187%
Blended ROAS Above Goal
153%
Increase in Conversion Rate
Objective
Leverage Seasonality and Precise Audience Targeting to Drive New and Returning Business
Seasonal moments like Valentine’s Day, Mother’s Day and the winter holidays were key drivers of customer reservations at Painting with a Twist. Because of this, they needed an advertising solution that would allow them to easily change and test different versions of ad creative. Additionally, Painting with a Twist wanted to target new and existing customers in order to generate business for their locations around the country. Performance TV enabled them to do all this and more on a new advertising channel—Connected TV.
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