Painting with a Twist Creates a CTV Advertising Performance Masterpiece With MNTN

Jase Medical

Founded with the belief that everyone should have access to life-saving antibiotics, Jase Medical provides customizable medical kits containing physician-recommended medications for emergencies. As a small business with significant growth potential, they needed an advertising solution that could effectively communicate their unique offerings. They’d considered investing in traditional linear television advertising, but were put off by the rigid contracts and high price tags. Connected TV (CTV) emerged as the perfect alternative — offering the impact of traditional TV with performance capabilities of other digital channels like Meta and Google — and MNTN was the perfect partner to help them in their efforts. MNTN Performance TV gave Jase the flexibility, precision audience targeting, and comprehensive measurement they needed to stand out in a challenging marketplace.

Venus et Fleur

Venus et Fleur is a luxury floral design company that specializes in long-lasting, customizable arrangements. With the marketing landscape shifting, they went looking for channels outside of the traditional media mix. They believed that video was the best way to tell their brand’s story and sought a powerful advertising solution that would allow them to clearly communicate their product offerings while driving meaningful business growth. After experiencing success on Connected TV (CTV) with another provider, Venus et Fleur discovered MNTN’s innovative audience technology MNTN Matched™, which inspired them to switch to MNTN Performance TV. Between Performance TV and MNTN Matched, Venus et Fleur found high-intent audiences when it mattered most — during the highly-competitive Mother’s Day season.

DonorsChoose

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Postman

Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine.

Cuker Agency

Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year.

AdParlor

Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix. As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations.

woom

Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After experiencing success in the European market, they were eager to expand their business to the U.S. They knew they needed to take a different approach to reaching their ideal audiences in this market, so woom wanted to give a new advertising channel — Connected TV (CTV) — a try. They wanted a CTV advertising solution that was easily scalable and would allow them to properly communicate their brand story and emotion-driven messaging, while also driving strong performance. MNTN Performance TV allowed them to do all this and more, resulting in impressive full-funnel results.

Dental Startup

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

Painting with a Twist Creates a CTV Advertising Performance Masterpiece With MNTN

Leverage Seasonality and Precise Audience Targeting to Drive New and Returning Business

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