A global creative media agency had a specific challenge to address — sell tickets for a large-scale rock concert. Sounds fairly straightforward, right? Not exactly. The event wasn’t being hosted by a large venue, or a musician, or even a sports team. Instead, it was sponsored by one of the agency’s high-profile power-sports clients. With this in mind, the agency knew they needed an effective way to reach consumers outside of their client’s typical audience. Paid social and search efforts were starting to plateau, and they wanted a targeted new advertising solution that could drive ticket sales for the event. Looking for a performance channel that would produce meaningful results, they gave Connected TV (CTV) a try. With MNTN Performance TV, the agency was able to help their power-sports customer to exceed campaign goals — for the concert and beyond.
Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile Power-Sports Client
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Higher Return On Advertising Spend Than Goal
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Cost Per Visit
Objective
Sell Concert Tickets Within Specific ROAS and CPV Targets Via a New Performance Channel
With the concert coming up, the agency wanted to pack the venue, all while hitting their return on advertising spend (ROAS) and cost per visit (CPV) targets. To do this, they knew they needed to target audiences with a high likelihood of engaging with their ads. Performance had begun to stall across all other major marketing channels, and they were searching for an advertising solution to help combat this. Turning to MNTN to help them launch a new channel — CTV — the agency was able to drive meaningful performance by reaching audiences with a high propensity for purchasing concert tickets.
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