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Family Restaurant Chain Notches Huge Uptick in Online Orders with MNTN Performance TV
This brick and mortar restaurant has a cult following for their Chicago-style hot dogs. Looking to harness the power of direct response marketing and the reach of TV advertising, they turned to Performance TV to help them achieve measurable results.
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Objective
Increase Online Orders & Drive Reach
This leading family restaurant chain needed a new and effective way to drive website visits and online orders while also raising brand awareness outside of Chicago, where they are currently well-established. Given the notoriously competitive restaurant industry, the challenge was driving new users to their website and brick-and-mortar locations in a measurable way.
Solutions
Performance TV
The restaurant chain, in partnership with their performance marketing agency, initially turned to Performance TV because it would help them increase site visits, online orders, and in-store foot traffic, while raising brand awareness among their primary audience. By leveraging Performance TV’s full integration with the Oracle Data Cloud, they were able to precision target third party audiences and reach households that would be receptive to their brand. Their targeting strategy included families, frequent restaurant spenders, and their competitor’s customers, all segments that were easily assembled right in Performance TV’s audience builder.
As the Connected TV campaign progressed, Performance TV’s analytics and reporting showed that the advanced audience targeting helped drive a huge boost in site visits and online orders, resulting in a healthy cost per site visit. As expected, this coincided with a lift in foot traffic to their brick-and-mortar locations.
The Results
Hot Dog! That's Good Performance
Performance TV not only helped the restaurant chain drive performance for the online side of their business, it provided reach to valuable audiences and raised brand awareness. The campaign drove a cost per visit of $3.58, which resulted in a serious boost to online orders, not to mention the revenue that was generated by foot traffic heading into their brick-and-mortar locations. Performance TV did exactly what they hoped it would do, and a whole lot more.
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