This brick and mortar restaurant has a cult following for their Chicago-style hot dogs. Looking to harness the power of direct response marketing and the reach of TV advertising, they turned to Performance TV to help them achieve measurable results.
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Family Restaurant Chain Notches Huge Uptick in Online Orders with MNTN Performance TV
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Increase Online Orders & Drive Reach
This leading family restaurant chain needed a new and effective way to drive website visits and online orders while also raising brand awareness outside of Chicago, where they are currently well-established. Given the notoriously competitive restaurant industry, the challenge was driving new users to their website and brick-and-mortar locations in a measurable way.
Solutions
Performance TV
The restaurant chain, in partnership with their performance marketing agency, initially turned to Performance TV because it would help them increase site visits, online orders, and in-store foot traffic, while raising brand awareness among their primary audience. By leveraging Performance TV’s full integration with the Oracle Data Cloud, they were able to precision target third party audiences and reach households that would be receptive to their brand. Their targeting strategy included families, frequent restaurant spenders, and their competitor’s customers, all segments that were easily assembled right in Performance TV’s audience builder.
As the Connected TV campaign progressed, Performance TV’s analytics and reporting showed that the advanced audience targeting helped drive a huge boost in site visits and online orders, resulting in a healthy cost per site visit. As expected, this coincided with a lift in foot traffic to their brick-and-mortar locations.
The Results
Hot Dog! That's Good Performance
Performance TV not only helped the restaurant chain drive performance for the online side of their business, it provided reach to valuable audiences and raised brand awareness. The campaign drove a cost per visit of $3.58, which resulted in a serious boost to online orders, not to mention the revenue that was generated by foot traffic heading into their brick-and-mortar locations. Performance TV did exactly what they hoped it would do, and a whole lot more.
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MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
On-Demand Fitness Platform
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Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic MNTN Muli-Touch ads—all from a single campaign.
Bicycle Retailer
This leading premium pre-owned bike retailer expanded their digital advertising repertoire with MNTN Performance TV to drive measurable performance.
Online Eyeware Retailer
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Education
This accredited online university delivers high-quality, outcomes-oriented higher education to close the gap between opportunity and affordability, and is designed around the needs of students to give them the flexibility and freedom to study at their own pace. The institution had garnered a steady stream of traffic to their website and wanted to find a new way to drive more traffic, and ultimately more enrollments into their university programs.
TV Sports Network
This leading sports network is the go-to destination for games, score, stats, news and more for all of Florida’s most beloved teams. Looking to increase viewership for their NBA lineup, they turned to Performance TV to get more hoops fans to tune in.
Wine & Spirits
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Home Supplies
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Ecommerce Retailer
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Auto Parts Retailer
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Luxury Hotel & Resort
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Subscription Box Service
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Subscription Meal Service
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