Tuckernuck, an omni-channel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that they could rely on to drive significant performance during the peak holiday season. In partnership with digital marketing agency El Toro Interactive, they turned to MNTN Performance TV to take their advertising efforts to the next level. Using a strong, holiday-focused CTV strategy, Tuckernuck was not only able to successfully grow key metrics throughout this season, but they saw lasting effects from their 2022 Q4 campaigns.
Tuckernuck Celebrates a 304% YoY Increase in Q4 Conversion Rate With Performance TV
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We’ve been working with MNTN for years and have built a great partnership. The support we’ve had from the MNTN team has been really helpful for us when developing strategy and in achieving our performance goals. Being in the fashion and retail industry, Tuckernuck has aggressive goals around revenue and return on ad spend. We love seeing the performance MNTN has helped us to drive—being able to directly tie these strong results to our CTV campaigns is very impactful for us.
Jessica Levy
Senior Director, Paid Search, El Toro Interactive, Tuckernuck
304%
Increase in Conversion Rate YoY
56%
Increase in ROAS From Q3 to Q4
25%
Decrease in CPV From Q3 to Q4
Objective
Increase Return on Advertising Spend and Conversions Rate, and Decrease Cost Per Visit
As an apparel company, Tuckernuck needed to set themselves apart from the competition during a particularly crowded advertising period—the holidays. With the onslaught of messaging during this time of year, it can be difficult for brands (particularly in fashion and apparel) to make a lasting impression with consumers. Having dealt with this dilemma previously, Tuckernuck wanted to ensure that their ideal customers kept their brand top of mind when making holiday purchases in 2022.
To take full advantage of the opportunity Q4 presented for driving meaningful business, they were looking for an advertising solution that would produce real performance—increasing metrics like return on advertising spend (ROAS) and conversion rate, and decreasing cost per visit (CPV). Performance TV enabled Tuckernuck to do just this by running multiple concurrent CTV campaigns with a new visual element—video advertisements.
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