This leading gym and fitness brand developed CTV ad creative with user-generated content sourced from their social channels, then launched their Performance TV prospecting campaign to generate impressive new site traffic at an efficient cost per visit.
On-Demand Fitness Platform Reaches In-Market Prospects at a $3.74 Cost per Visit With Performance TV
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Cost per Visit
Objective
Drive Site Visits
This leading on-demand fitness platform needed a way to expand their growth strategy and reach valuable fitness shoppers seeking new ways to stay in shape without going to the gym. They had already mastered other growth channels like paid search and social, and needed a new way to reach audiences likely to buy or subscribe via an ad channel that could keep up with their performance goals. They turned to Performance TV and its direct-response capabilities to help drive new digital fitness signups, and reach valuable high-intent audiences eager to convert.
Solutions
MNTN Performance TV
This full-body fitness method and on-demand platform leveraged existing assets for their first CTV campaign, curating a spot that showcased real user stories that were previously submitted via social channels. The use of testimonials helped them to create a compelling ad perfectly suited for Connected TV that captured both their brand’s voice and spirit.
Equipped with their video creative, they simply uploaded it to the Performance TV platform and got to work building their campaign. To develop their audience strategy, they leveraged MNTN’s unique audience suite to build out consumer groups of high-intent fitness enthusiasts, which included in-market health and wellness shoppers. They then added additional creative to their campaign via MNTN Multi-Touch, which serves related ads across web and mobile to the viewers after they see the CTV ad. This ensured their campaign would reach every device in the household and immerse their audience in a consistent message in order to deliver better visit rates.
Upon the campaign launch, Performance TV’s automated media buying kicked into gear. It automatically optimized their campaign thousands of times, tailoring ad delivery to users who were likely to visit and convert—thus ensuring ad spend was efficiently deployed with their performance in mind. But like any good advertiser, they didn’t step back completely; as the campaign progressed, they stayed on top of their audience strategy by cycling in seasonal audiences to tap into fitness trends (think New Year Resolution shoppers).
The Results
Valuable New Traffic
Campaign performance was measured across all devices using MNTN’s proprietary attribution technology, Cross-Device Verified Visits. This also allowed them to attribute cross-device in Google Analytics (thanks to MNTN’s API), which let them measure streaming television’s direct-response ad performance alongside the rest of their ad channels.
The Performance TV prospecting campaign helped the on-demand fitness platform drive valuable, highly qualified prospects to their site at a budget-friendly $3.74 cost per visit. Users reached by this campaign would go on to convert and generate tens of thousands of dollars in new revenue—a testament to Performance TV’s ability to target high-intent audiences.
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Junk King
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DECKED
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Rumpl
Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.
Watch Brand
By specifically tailoring their creative and targeting strategies to align with Father’s Day, a major watch brand maximized the effectiveness of their MNTN Performance TV campaigns during an opportune seasonal moment.
Replacements
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Commercial Real Estate Agency
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Atlanta Hawks
The Atlanta Hawks chose MNTN Performance TV because it would allow them to effectively target the right audiences with their narrative-driven, timely creative strategy and transform premium television into a revenue-driving channel.
Reeds Jewelers
By refreshing their Performance TV creatives in the weeks leading up to Mother’s Day, Reeds Jewelers showcased how brands can effectively use MNTN Performance TV to take advantage of seasonality and drive better results for their evergreen efforts.
National Business Furniture
By shifting their investment from display to MNTN Performance TV, National Business Furniture not only discovered their most effective performance channel—they improved the effectiveness of their entire marketing program.
Klaviyo
Leading email and SMS marketing platform Klaviyo was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
Popular Dating Platform
This leading dating platform wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
Dagne Dover
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Lighting New York
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Bicycle Retailer
This leading premium pre-owned bike retailer expanded their digital advertising repertoire with MNTN Performance TV to drive measurable performance.
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Home Supplies
Looking to expand on their existing lower-funnel efforts, this leader in home supply added Performance TV Retargeting to their media mix. Leveraging all the targeting and measurement capabilities of display retargeting, combined with an HD ad format served on television, Performance TV delivered better results vs. display retargeting.
Restaurant
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Ecommerce Retailer
This leading retailer builds innovative and award-winning performance products for all types of outdoor and work environments. They turned to MNTN Performance TV to drive measurable revenue both online and at key locations.
Auto Parts Retailer
This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
Subscription Box Service
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Gift Card Retailer
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This subscription based SAAS leader was struggling to efficiently introduce their new brand and pricing model to a mass audience. They leveraged MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Travel Booking
This travel booking site wanted to efficiently reach key demographics with highly-targeted TV creative. They decided to leverage MNTN Performance TV to ensure their ads found consumers when and where they were watching.
Mattress Retailer
This leading mattress retailer wanted to tell a compelling story while capturing site traffic and conversions. They decided to leverage MNTN Performance TV, ensuring their ads found consumers when and where they were watching.
Tulalip Resort Casino
This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
MNTN is the future of TV and direct-response advertising.
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