This leading gym and fitness brand developed CTV ad creative with user-generated content sourced from their social channels, then launched their Performance TV prospecting campaign to generate impressive new site traffic at an efficient cost per visit.
On-Demand Fitness Platform Reaches In-Market Prospects at a $3.74 Cost per Visit With Performance TV
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Objective
Drive Site Visits
This leading on-demand fitness platform needed a way to expand their growth strategy and reach valuable fitness shoppers seeking new ways to stay in shape without going to the gym. They had already mastered other growth channels like paid search and social, and needed a new way to reach audiences likely to buy or subscribe via an ad channel that could keep up with their performance goals. They turned to Performance TV and its direct-response capabilities to help drive new digital fitness signups, and reach valuable high-intent audiences eager to convert.
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