MNTN started by geo-targeting prospects in the city of Seattle and surrounding areas to ensure the ads hit the right audience. Oracle Data Cloud segments were then integrated into the campaign to increase targeting accuracy and narrow the focus to viewers ages 25 to 39 years old, with an interest in gaming and traveling to resort casinos. With this level of targeting, Tulalip Resort Casino was able to reach viewers with far more precision than traditional television advertising.
MNTN then ran creative alongside Living Room Quality™ entertainment consisting of premier, blue-chip programming. These Connected TV ads were served only on top networks, including CNN, A&E, NFL Network, CBS News, and more. Its automated media buying technology then took over, ensuring ads were served to viewers with a high likelihood of visiting Tulalip’s site. It automatically optimized the campaign hundreds of times per day to ensure ad delivery, frequency, and bidding were ideal to drive performance.