This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
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Tulalip Resort Casino Drives a 1.38% Site Visit Rate with MNTN Performance TV
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Expand Reach & Awareness
Tulalip Resort Casino was searching for a way to reach a key, local audience that could not be found on traditional television. Working with their digital agency Flying A Media, they turned to Performance TV advertising to reach cord cutters and leverage precise targeting to ensure they connected with their desired audience.
Solutions
MNTN Performance TV
MNTN started by geo-targeting prospects in the city of Seattle and surrounding areas to ensure the ads hit the right audience. Oracle Data Cloud segments were then integrated into the campaign to increase targeting accuracy and narrow the focus to viewers ages 25 to 39 years old, with an interest in gaming and traveling to resort casinos. With this level of targeting, Tulalip Resort Casino was able to reach viewers with far more precision than traditional television advertising.
MNTN then ran creative alongside Living Room Quality™ entertainment consisting of premier, blue-chip programming. These Connected TV ads were served only on top networks, including CNN, A&E, NFL Network, CBS News, and more. Its automated media buying technology then took over, ensuring ads were served to viewers with a high likelihood of visiting Tulalip’s site. It automatically optimized the campaign hundreds of times per day to ensure ad delivery, frequency, and bidding were ideal to drive performance.
The Results
Performance Jackpot
Tulalip Resort Casino saw a measurable impact on site traffic thanks to their Performance TV campaign, driving an impressive 1.38% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured. The ability to measure direct results for an ad shown on television has been an advertiser’s dream for years, and Performance TV has made that a reality for Tulalip Resort Casino.
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MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
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MNTN is the future of TV and direct-response advertising.
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