This leading mattress retailer wanted to tell a compelling story while capturing site traffic and conversions. They decided to leverage MNTN Performance TV, ensuring their ads found consumers when and where they were watching.
Mattresses have a long product life cycle, which can make display advertising challenging. Looking to find a way to overcome this obstacle, this leading mattress retailer turned to MNTN for the solution. MNTN Performance TV was ideal due to its ability to pinpoint users with advanced targeting capabilities, convey a compelling message, and deliver precise reporting to help measure success.
MNTN started by leveraging contextual targeting with product specific, in-market 3rd party audience data. To ensure the campaign would only reach a new audience, all previous site visitors from the past 12 months were excluded from the targeting pool. The campaign was then served across major, high-quality network CTV apps such as Oprah, Oxygen, Fox Sports, and AMC.
The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.
The mattress retailer saw impressive results with MNTN Performance TV, generating a 16X ROAS and a $54.17 CPA. The campaign reached 149,000 viewers, generating over 4,600 site visits and over 17,700 page views. This translates to a 0.61% site visit rate, and a 98% completion rate.
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This leading automotive aftermarket parts provider serves both professionals and do-it-yourselfers, and was looking for a new way to raise brand awareness and motivate customers to visit in-store or online. They turned to MNTN Performance TV to reach viewers in a place they hadn’t previously – on Connected TV.
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This Seattle-based resort and casino offers guests gaming, luxury accommodations, entertainment, fine dining, and more. They came to MNTN with the goal of expanding their reach and driving awareness among a key audience, and enjoyed immense success as they saw measurable increases in site traffic driven by Connected TV.
Learn how to better drive performance for your digital campaigns with this full-funnel solution.