Campspot, a premier travel booking site for campgrounds, RV resorts, glamping and more, was faced with the challenge of building brand awareness in the lead up to the peak summer campaign season. They were also being held to performance goals from a ROAS perspective, and weren’t seeing the lift that they expected on other channels. The brand was open to different inroads to tapping into their ideal audience, and partnered with MNTN Performance TV as a new and measurable way to get their ads in front of fresh eyes.
Campspot Grew Brand Awareness and Outperformed Their ROAS Goals by Over 200% With MNTN Performance TV
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MNTN has helped us put our brand in front of new customers and allowed us to get clear reporting insights on top performing audiences and TV networks. With MNTN, our goals are frequently exceeded and we can take our learnings from the platform to other marketing channels.
Dana Malburg
Performance Marketing Manager, Campspot
225%
Higher ROAS
13%
Higher Conversion Rate
30%
Lower Cost Per Acquisition
Objective
Utilize a New Performance channel to Drive ROAS
Campspot were facing a myriad of challenges to grow their customer base, and as a new brand—build their brand into a household name. Macro economic trends like rising gas prices and COVID negatively impacted the travel industry last year, and consequently they were put under more pressure this year to ‘catch up’ and deliver on their ROAS and website traffic goals. They turned to MNTN Performance TV as a way to experiment with a new marketing channel, test ad creative and ultimately deliver on their goals.
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