Princess Polly was looking for a way to maximize their ad spend during the holiday season. They were seeing diminishing returns from other performance channels thanks to the evolving data landscape. Connected TV, specifically MNTN’s Performance TV, offered an opportunity to share their message and accurately reach their various targets across the sales funnel and align with their holiday goals.
Performance TV Gives Princess Polly the Royal Treatment by Exceeding Their ROAS Goal Across the Full Funnel
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Since partnering with MNTN, CTV has become our fastest-growing channel. The platform allows us to serve high-quality video campaigns and explore a new database of valuable audience segments. The functionality of the dashboard provides a seamless experience and allows us to pull powerful insights, which we have utilized to increase performance across future CTV campaigns.
Kim Zorn
Global Performance Director, Princess Polly
305%
Higher ROAS Than Target
Objective
Invest in a New Ad Channel to Reach Audiences Across the Funnel
Princess Polly was looking for an advertising solution that could keep up with their high-paced holiday plans. They wanted to reach their target audience on Connected TV and accurately measure the results of their efforts. MNTN Performance TV allowed them to message the full sales funnel with their evolving holiday offers and see a remarkable return on ad spend across campaigns that outperformed their goal.
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